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Why Are Calls Marked as Spam? Why Turn On Voice Integrity? What You Need to Get Started What Happens After You Register?Overview
If your business calls are being flagged as 'Spam Likely' or 'Scam,' it can reduce answer rates and harm your credibility. This guide explains why calls are marked as spam and provides actionable steps to prevent it.
Why Are Calls Marked as Spam?
Carriers and mobile devices use algorithms to detect and flag suspicious calls. If your number is labeled as spam, customers may ignore or block your calls, impacting your business communication.
Common Reasons for Spam Labelling:
High Call Volumes: Making too many calls in a short time can trigger spam filters.
Unfamiliar Numbers: Calls from numbers not recognized by the recipient or without proper caller ID.
Frequent Customer Complaints: If your number has been reported as spam multiple times.
Low Engagement Rates: If a high percentage of your calls go unanswered or are rejected.
SHAKEN/STIR Authentication Failures: If your caller ID isn’t verified, it may be flagged.
Key Impacts of Calls Being Marked as Spam
When your business number is flagged, it can lead to:
Decreased Answer Rates: Customers may ignore flagged calls, reducing conversions.
Damaged Business Reputation: Being labeled as spam can create a negative impression.
Communication Barriers: Important calls may be blocked or filtered by spam detection systems.
How to Prevent Your Calls from Being Marked as Spam
Follow these best practices to improve your call credibility and avoid being flagged.
1.Leverage Voice Integrity to Build Trust
Voice Integrity is a game-changing feature that helps protect your business calls from being flagged as “Spam Likely.” By registering your U.S.-based phone numbers with top caller ID analytics providers—First Orion, Hiya, and TNS—you can improve pickup rates and reinforce your brand’s trustworthiness.
Why Turn On Voice Integrity?
If your business numbers are flagged or blocked, Voice Integrity helps you:
Fix bad reputations and clear “Spam Likely” labels from legitimate calls.
Increase pickup rates—recipients are more likely to answer when your caller ID shows a verified, trusted name.
Ensure your calls are seen as authentic, not suspicious.
Boost call answer rates with a verified and trusted caller ID
Help prevent your numbers from being blocked or ignored
Maintain a positive caller reputation over time
Establish trust and credibility with recipients
Support consistent branding through accurate caller ID display
What You Need to Get Started
Before activating Voice Integrity, ensure you meet these requirements:
SHAKEN/STIR Certification (Required):
Confirms your calls are legitimate and not spoofed.
CNAM Registration (Recommended):
Displays your business name as the caller ID, increasing credibility.
U.S. Phone Numbers Only:
Currently, Voice Integrity applies only to U.S.-based numbers. International traffic is not supported.
How to Enable Voice Integrity
You can easily set up Voice Integrity in just a few steps:
Navigate to:
Fill Out the Form
Provide the requested business and phone number details.
Submit Your Application
Applications are typically processed within 2 business days.
Check Application Status
Track progress under the “Submitted Applications” section in the Trust Center.
What Happens After You Register?
Once you submit your information, each of the analytics providers—Hiya, TNS, and First Orion—will review your registration separately.
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