A2P 10DLC Campaign Approval Requirements
On January 26, 2023, a new A2P 10DLC Campaign vetting process went into effect. This change is relevant to customers using long code numbers to send messages to the United States, under the A2P 10DLC framework. This change does not apply to Toll-Free messaging.
Effective January 26, 2023, newly registered A2P Campaigns are subject to a manual vetting process. To help ensure your Campaigns are approved in this vetting process, please follow these best practices when submitting new Campaigns.
| Campaign Field | Description | Requirements |
|---|---|---|
| User Consent | User Consent(Call to Action) ensures the end user consents to receive text messages and understands the nature of the program.User Consent(Call to Action) must be accessible by a 3rd party reviewer so it can be verified. | Program or product description-Telephone number(s) from which messaging will originate-Identity of the organization or individual being represented in the initial message-Clear and conspicuous language about opt-in and any associated fees or charges-Compliant privacy policy-Other applicable terms and conditions (e.g., how to opt-out, customer care contact information)Explain if the Call to Action is behind a login, not yet published publicly, is verbal, on paper.Provide a screenshot of theCall to Actionin such cases. Host the screen shot on a publicly accessible website (like OneDrive or Google Drive) and provide the URL in this field.Please indicate if disclosures are provided to end user in any language other than English and provide a translated copy in theOpt-in Flowfor verification. |
| Campaign Description | Campaign DescriptionMUSTprovide:Clear and comprehensive overview of the campaign's objectivesDetailed overview of interactions the end-user would experience after opting in. | |
| Terms and Conditions | Your Terms and Conditions pageMUSTbe publicly accessible.The easiest way to do this is to add a Terms and Conditions page to your website. | |
| Opt-in Message Confirmation | This is the confirmation message the consumer will see after completing your Opt-in Flow.Required for ALL Opt-in methods | Confirmation message must be delivered immediately after the Consumer opts into the program.Message must contain Program or Product DescriptionCustomer care contact informationOpt-out instructionsProduct Quantity or recurring messages program disclosure“Message and data rates may apply” disclosure |
| Sample Messages | When submitting for A2P approval, provide sample messages (examples of real messages you would send) to accurately highlight the use case of your campaign. | Identify message sender (brand)Indicate templated fields with bracketsInclude opt-out language to at least 1 sample message |
Ensure data accuracy and consistency
Make sure you submit Campaign registrations with accurate and consistent data:
| Best Practice | Examples |
|---|---|
| Consistency across brand, website, and sample messages | ✅Example 1:Best Chance for ApprovalBrand name:AcmeWebsite:www.acme.comSamplemessage:“Here’s your one-time passcode for logging intowww.acme.com.”❌Example 2:Will Be RejectedBrand name:ABC MarketingWebsite:www.acme.comSamplemessage:“Here’s your one-time p |