When creating or updating a WhatsApp Message Template, you may see the following error:
Error Message:
“New English (US) content can't be added while the existing English (US) content is being deleted. Try again in 4 weeks or consider creating a new message template.”
Why This Happens
Meta (WhatsApp) does not allow new English (US) content to be added immediately if the same language content is in the process of being deleted.
Once you delete English (US) content from a template, Meta enforces a cool-down period of up to 4 weeks before you can add English (US) content again.
This is part of Meta’s compliance checks to ensure consistent use of language in approved templates.
How to Resolve
You have two options to move forward:
Wait for 4 Weeks
After 4 weeks from the deletion date, you can add English (US) content back to the same template name.
Create a New Template (Recommended)
Instead of waiting, you can create a new template with the required English (US) template name
Use a unique template name (e.g., instead of ) to ensure it passes Meta’s review.