What is A2P 10DLC and the TCR?
A2P10 DLC is a phone number registration process mandated by the United States government, specifically through The Campaign Registry (TCR). It is a required registration process for any business or individual engaging with a U.S. audience via outbound SMS. The purpose is to ensure legitimacy and adherence to guidelines when sending marketing and promotional text messages.
“A2P” is short for Application to Person. In this case, Luubu is the application, and the recipient you wish to send SMS or MMS to is the person.
“10 DLC” is short for 10 Digit Long Code. This is both the number of digits US phone numbers contain as well as the name of the new standard.
"The Campaign Registry (TCR)" works with North American mobile operators and companies that are in the messaging business to register Application-to-Person (A2P) text messaging Campaigns. The registry supports a sanctioned A2P 10 Digit Long Code (10DLC) text messaging Campaign ecosystem and provides visibility into the messaging source and content, allowing mobile carriers to provide a more reliable and simple messaging service for Campaign Service Providers (CSPs) and Brands
What do I need to do?
If you do not send any messages to users in the United States using long code numbers, you do not need to do anything. If you send messages to the United States using long code numbers, you have the following registration options based on your Tax ID status, volume, and use case.
Types of Brand Registration
There are four main types of Phone Registration and each have a specific use-case and pros and cons.
Toll-Free Number
Sole Prop (Currently Unavailable until further notice)
Low Volume Standard
Standard
| Registration Type | Key Features & Description | Eligibility/Requirements | Daily Sending Limit | Additional Notes |
|---|---|---|---|---|
| Toll-Free Number | Simpler registration process; no Tax ID requirement, no registration fees, and no daily sending limit | Open to all users; no specific business address required | None | May have lower open/pick-up rates compared to local ones |
| Sole Prop(Currently Unavailable) | Local number option for very small businesses | Businesses without a Tax ID and only one employee; requires a US or Canada business address; customers with an EIN or 2employees are not eligible | 3,000 segments | Only one phone number permitted |
| Low Volume Standard | Suitable for businesses with a Tax ID sending lower message volumes | Businesses with a Tax ID sending less than 6,000 segments per day | 6,000 segments | |
| Standard | Designed for higher volume messaging | Bu |