Luubu Messaging Policy

This messaging policy applies to all accounts that are usingLuubu Phone for communication within the CRM.

We all expect the messages we want to receive will reach us, unhindered by filtering or other blockers. An important step that Luubu Phone and our customers can take to make that expectation a reality is to prevent and eliminate unwanted messages.

We ensure that the messages sent through Luubu Phone are to consenting parties and follow applicable laws, industry standards, and guidelines. We also want to be mindful of measures of fairness and decency when in doubt.

Covered in this Article

Luubu Phone Messaging Policy

How We Handle Violations?

Ramp-Up Model:

Why the change?

What error screens or notifications will a sub-account see during a violation?

How to update the limit for a sub-account?

Spam Message Handling:

Advantage:

Spam messaging error screens:

How to revoke the DND for a contact?

Opt-Out Language addition

Sample Opt-Out Language message screen:

How can I customize the opt-out message?

What happens if my message already has an opt-out keyword?

What happens when an end-user replies with the STOP keyword?

Sender Information addition

Sample message screen:

How can I customize the opt-out message?

Error and Opt-out Rate Monitoring

What should we do when we get a violation email?

What are error and opt-out rates, and is it good to have a threshold?

What do I do to get the subaccount suspension removed early?

FAQs

How often does the SMS limit last?

I want to send more than 5000 SMS per day; how can I increase my limit?

What happens when we hit our daily limit? Will we be able to respond to SMS if a lead replies?

Can we undo the DND option in bulk?

Is the auto append Sender ID and Opt-Out Language feature also applying to every first text of workflow or manual SMS?

Luubu Phone Messaging Policy

All messaging transmitted via the platform regardless of the use case or phone number type (e.g., long code or toll-free) must comply with the Application-to-Person (A2P) messaging. All A2P messages originating from the system are subject to this Messaging Policy, which covers messaging rules and /or prohibitions regarding:

Consent (“opt-in”): Consent can't be bought, sold, or exchanged. For example, you can't obtain the consent of message recipients by purchasing a phone list from another party. And SMS should only be sent to the opted-in contacts.

Revocation of Consent (“opt-out”): The initial message that you send to an individual needs to include the following language: “Reply STOP to unsubscribe,” or the equivalent so that Individuals have the ability to revoke consent at any time by replying with a standard opt-out keyword.

Sender Identification: Every initial message you send must clearly identify you (the party that obtained the opt-in from the recipient) as the sender, except in follow-up messages of an ongoing conversation.

Messaging Usage:You should not be sending messages in any way related to alcohol, firearms, gambling, tobacco, or other adult content.

Filtering Evasion: As noted above, we do not allow content that has been specifically designed to evade detection by unwanted messaging detection and prevention mechanisms. This includes intentionally misspelled words or non-standard opt-out phrases which have been specifically created with the intent to evade these mechanisms. We do not permit snowshoeing, which is defined as spreading similar or identical messages across many phone numbers with the intent or effect of evading unwanted messaging detection and prevention mechanisms.

This policy applies to all customers who use Luubu Phone messaging services to safeguard their messaging capabilities and services.

How We Handle Violations?

When we identify a violation of these principles, we will work with customers in good faith to get them back into compliance with the messaging policy. However, to protect the continued ability of all our customers to use messaging for legitimate purposes freely, we reserve th