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Campaign Details 1.0 Messaging use case 1.1 Use Case Description 1.2 Sample Message 2.0 User ConsentCampaign Details
Once you complete the steps to submit the Brand Details, you will be taken to Campaign Detailspage.
Campaign Details page has two sub-sections:
Messaging Use Case
User Consent
1.0 Messaging use case
Clearly describe the purpose of your SMS campaign. Specify who will receive the messages, the nature of the content, and the context in which messages will be sent. For example, "Sending appointment reminders to clients who have opted in via our website."
You will see two campaign fields on this page
Use Case Description
Sample Message #1 & #2
For detailed Messaging Use Cases refer to List of campaign use case types for A2P 10DLC registration.
1.1 Use Case Description
The use case description field under Messaging Use Case outlines the specific purpose and intended usage of your SMS campaign. It’s a critical requirement for approval because it informs carriers about how and why you are sending messages, ensuring compliance with regulations and transparency.
Must explain what type of SMS the client will be sending (e.g., marketing messages, appointments, notifications, etc.).
Click on 'See example' in the top right to check out examples for your use case. It's best to keep it simple. If you outline all the use cases, you will need to provide the opt-in link for each one.
Use Case Discription Example:
| Use Case Discription Example 1: | "This campaign sends appointment confirmations, message notifications, and offers for chiropractic adjustments to existing patients or new patients who have opted in to receive SMS notifications. The communications are sent via the website form." |
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| Use Case Discription Example 2: | "This campaign targets customers who have opted in to receive marketing updates via our subscription form. Messages will include promotional discounts, new product announcements, and exclusive offers. Users can opt out anytime by replying STOP." |
1.2 Sample Message
Sample Message #1 & #2 refers to the sample messages you provide as part of your application for A2P10DLC campaign submission. These examples demonstrate the kind of SMS content you intend to send to your audience. The goal is to give carriers a clear idea of your messaging purpose, format, and compliance with regulations.
Sample Message must include thelead’s name, a staff member’s name, a business name, and opt-out language (reply STOP to unsubscribe.)
Must provide an example of the type of messages the client states they are sending in their description.
Sample message Examples:
| Non-marketing messages:Use Case:Healthcare or service-based businesses sending appointment reminders. | "David, it'sKatefromABC Company. Thanks for opting in to receive SMS notifications. I just saved a time for you on Thursday, June 15, 2023, at 4:00 PM, and I'll see you then! If anything changes, just let me know. If you need to opt out, replySTOP." |
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| Marketing messages:Use Case:Healthcare or service-based businesses sending marketing or offers. | "David, it'sKatefromABC Company. Thanks for opting in to receive messages. Today, we are giving out a few vouchers to our past patients for a free chiropractic adjustment. Would you like one? If you need to opt out, replySTOP." |
Do NOTincluding custom fields or values
Rejected Example: — Hey{{name}}! Samuel from[write the client's company name here]here. We remember you had signed up to receive an appointment with us a little while back. When could we get you rescheduled? Reply STOP to opt out."
2.0 User Consent
Users must clearly and willingly agree to receive messages, and