Facebook Conversions API (or CAPI) is designed to help businesses deliver personalized advertising experiences to customers and audiences, all while maintaining data privacy. This tool lets you send web events directly to Facebook from their respective servers. If you use a Facebook Pixel to track events for your ads, you will want to add the Pixel code to your funnel and funnel steps.
Covered in this Article:
How to set up FB CAPI (Conversions API) Funnel Event?
Step 1: Create an FB Pixel:
Step 2: Apply Pixel Code to your Funnel/Website.
Step 3: Create a Facebook Conversions API Workflow.
How to set up FB CAPI (Conversions API) Funnel Event?
Step 1: Create an FB Pixel:
Please start creating a pixel by going to your Facebook Business Manager (also known as Meta Business Suite) Head over to the left and then the Events Managertab.
Ensure you are connected to the correct Ad Account with all the required Access to that FB Page.
Head over to the left sidebar and then click on Connect Data Sources
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Choose Webin the options that show up, and then hit Connect.
If you already have pixels, it will ask you to choose between them or create a new pixel. Click on Create New Pixelor Use an existing pixel from the list for collecting the data. Click Continue when the pixel details are added.
It will then ask you to provide the URL of the CRM's website/funnel where you will add your pixel code.
Please add in the domain of the funnel/website where you will later add in the pixel code and then click on Check.
If your domain is eligible for this process, then you will see a green checkmark in the domain field., you
Once you see the green checkmark, click on the Next button that appears instead of the Checkbutton.
It will then show you a popup asking you to Choose how to connect your website.
Choose the first option, Conversions API and Meta Pixel.
It will then ask how you want to Set up Conversions API to connect website activity.Choose Set up Manually.
It will take you to the Overviewtab for the Manual Implementation process. Read through the instructions and then click on Continue.
You will then be taken to the Select Eventstab. You will see a dropdown to choose which Industry you are setting up this Pixel for. Choose the one most relevant to your client.
Then it would be best to choose the events you want to send to Facebook. Select all the events you wish to send to Facebook, and click on Continue.
You will be taken to the Select Parameters tab, where a few Event Detail Parameterswill already be checked. Checkmark Event ID, as the Best Practices tooltip recommends it to the right.
Then, under Customer Information Parameters, you will see that Client User Agentwill already be marked for you. You must check the Client's IP Address, First Name, Client ID, Email, Business ID, and Last Name.
Please Note
It will then ask you to review the Setupand check all the Parameters you have chosen for each Event one last time.Once you are sure everything is set up as you need it to be, click on Continue
In the next step, click on Continue Pixel Setup.
You will be shown a popup to Connect website activity using Pixel; choose Install Code Manually.
Click on Copy Codeto copy the pixel code.
Step 2: Apply Pixel Code to your Funnel/Website.
Keep this browser tab open and navigate to your CRM account. Navigate to the SubAccount that you are setting up this Pixel for.
Head on to Sites in the left sidebar and then to Funnels or Websites(depending on where you built the site, which is associated with the domain you used in your Pixel Setup)
Click on Edit Pageunder your desired page and then preferably Edit in a new tabto go to a different account to access the Funnel Builder.image
Once inside the builder, head to SettingsTracking Code
Paste the code from step 16 in the Header Code, then click "Yes, Save."
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