Facebook Conversions API aims to connect your marketing data directly with Funnels and Workflows in Luubu and Facebook Meta that help optimize ad targeting, decrease cost per result, and measure outcomes. With Facebook Conversion API, you can collect the people who are more likely relevant audiences for running your ads for retargeting. It is a setup for your business to upload server events for your web traffic.
Covered in this Article:
What is the difference between Funnel Events and Lead Events in Facebook Conversion API?
How to set up FB CAPI (Conversions API) Lead Event?
Step 1: Create an FB Pixel:
Step 2: Create two FB Conversions API Workflows.
Workflow -1 to Create/Update Opportunity
Workflow -2 to send Conversion data to FB Conversion API
What is the difference between Funnel Events and Lead Events in Facebook Conversion API?
In Luubu, we support two types of Facebook Conversion API.
Funnel Events The events are sent from a web server to record the events when the user visits the page, adds products to a cart, purchase, subscribe, submit an application, and more. To learn more about how to set up Funnel Event Pixel using FB CAPI, please read this article.
Lead Events The Luubu CRM sends the events with how the Lead moves across the pipeline stages. For example, a Business creates a pipeline name Lead Generation. The leads are moving across the pipeline stages, from new leads to booked or abandoned ones. With Lead events, Luubu CRM sends the data to Facebook Conversion API with CRM being the data source.
Conversion Leads
Facebook conversion leads integration helps your Facebook lead ads Instant Forms optimize for the quality of leads instead of the volume of leads. When users submit the Instant form, their contact information is captured and synced in the CRM. This contact information can then be used to follow up with the leads to nurture them and move them further down the sales funnel. As each Lead moves through the sales funnel, the Conversion leads integration allows the advertiser to share the lead status with Meta, which allows Meta to optimize the lead ad for increased lead-to-sales Conversion. will enable
Guidelines to ensure your business is a good fit for the Conversion Leads integration:
Use Facebook/Instagram Lead Ads (Instant Forms) [Facebook form field mapping inside Luubu is used]
Ensure the 15-16 digit Meta Lead ID is mapped to your CRM
Generate at least 250 leads per month
Can upload data regularly at least once per day
The lead stage you want to optimize for occurs within 28 days of leads being generated
The lead stage you want to optimize for has a 1% 40% conversion rate.
How to set up FB CAPI (Conversions API) Lead Event?
Step 1: Create an FB Pixel:
Please start creating a pixel by going to your Facebook Business Manager (also called the Meta Business Suite) Head over to the left and then the Events Managertab.
Ensure you are connected to the correct Ad Account with all the required Access to that FB Page.
Head over to the left sidebar and then click on Connect Data Sources
Choose CRMin the options that show up, and then hit Connect.
Please Note
It will show you a popup with Best Practices and a button to click Next.The Best Practices are Facebook suggestions on how to utilize this capability best. Click on Nextto proceed.image
Click on Create New Pixelor Use an existing pixel from the list for collecting the data. Click Continue when the pixel details are added.
It will take you to your FB Events ManagerData SourcesSettings.
Hit Continue in front of Choose Your CRM
Search for Luubu in the search bar, and choose Luubu from the dropdown:
Select Use a third-party partner to connect in a few steps (no coding required),then choose Luubu. Then click on Go to Partnerto proceed.
It will ask you to grant Luubu permission to connect with your Facebook Conversions API, and then your CRM should be connected.
Please Note
Step 2: Create two FB Conversions A