A2P 10DLC Service Pricing and Fees

Important Updates for A2P 10DLC Messaging

Notice 1: Shutdown of Unregistered 10DLC Messaging

Starting July 5, 2023, all 10DLC phone numbers used to send SMS and MMS messages to U.S. numbers must be registered to an approved campaign under your brand.

Messages sent from unregistered numbers will face increasing message blocking, leading to a complete block of unregistered U.S.-bound messages after August 31,

Notice 2: Unregistered 10DLC Message Fee Increases

AT&T, T-Mobile, and Verizon are raising per-message rates for unregistered traffic.

Unregistered messages may be subject to additional filtering or blocking.

Specific fee increases and timing can be found in the carrier fee section.

To avoid higher fees and service disruptions, register your unregistered traffic for A2P 10DLC via Luubu Phone System Trust Center.

Notice 3: Sole Proprietor A2P 10DLC Registration Now Available

Sole Proprietor Brand registration has been reintroduced for sending low-volume messages.

Individuals or small businesses without a Tax ID (EIN) can refer to the FAQ for details on how to register.

Depending on traffic requirements, choose between Low Volume Standard Brands (less than 6,000 messages per day) or Standard Brands (more than 6,000 messages per day) for mixed messaging campaigns.

Notice 4: New Requirements for A2P 10DLC Registrations

Effective January 26, 2023, new A2P Campaign registrations undergo a vetting process with a one-time campaign vetting fee.

A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. This system is specific to long code messaging toward the United States, and does not affect shortcodes or Toll-Free numbers sending to the US.

For an overview of A2P 10DLC and answers to many common questions, see A2P 10DLC General Overview.

A2P 10DLC Pricing Overview

There are two categories of fees associated with A2P 10DLC: registration fees, and per-message carrier fees. Both types of fees are charged by carriers as part of the A2P 10DLC system, and are passed through to customers with no added cost.

Registration fees are applied when registering your US A2P Brand and your A2P Use Case, the moment they are approved.

Carrier fees are also charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to standard US Messaging pricing. In general, the fees are applied for each outbound SMS segment or MMS message. T-Mobile (including Sprint) also applies fees to inbound SMS and MMS.

Please see below for a full breakdown of the fees associated with A2P 10DLC.

Registration Fees

US A2P Sole Proprietor Brand registration fee: $4.41 one-time registration fee at time of approval (no Secondary Vetting for A2P 10DLC)

US A2P Low Volume Standard Brand registration fee: $4.41 one-time registration fee at time of approval (no Secondary Vetting for A2P 10DLC)

US A2P Standard Brand registration fee: $48.51 one-time registration fee at time of approval (includes Secondary Vetting for A2P 10DLC)

US A2P Campaign use case registration fees: $16.54 one-time registration fee at the time of vetting.

US A2P Reoccurring Monthly Campaign registration fees:

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