Starting August 31, 2023, all A2P messages sent from unregistered ten-digit long code numbers (Local and National numbers) to US numbers will be blocked.
Carriers are becoming increasingly sensitive to spam and AUP enforcement when it comes to SMS and Calls. To keep spamming in check and to protect the end customer (leads/contacts) they have created various regulations & compliance frameworks.
This article will help explain which compliance you or your client may need and how to get them.
Trust Center
Trust Center provides products that can improve customer engagement by increasing throughput and brand recognition.
If you send SMS to US numbers, registering for A2P 10DLC (Application-to-Person 10-Digit Long Code) is required.
Trust Center guides you through brand and campaign registration to avoid message filtering.
How to Access and Use the Trust Center?
Click onSettingsPhone numbersTrust Center.
Click onStart Registering Now
3 Enter business details,Follow the screenshots below:
You will need to answer the following two questions accurately to ensure you are directed to the appropriate brand option.
If you have an EIN for your company but you want to use a different brand name for your messages, you can add this sentence "We are doing DBA as [BusinessName]" in the CampaignUse Case DescriptionforStep 3 Campaign Details. You can register thesame EIN for 10 brands max.
If your business does not have an EIN andonly has one employee per company, you can register for sole propA2P Sole Proprietor Brands.
You can check the brand name athttps://opencorporates.com/to make sure the business name does not have an EIN
After you have answered the questions, click "Continue" button.
Business DetailsEnter the business name EXACTLY as it is shown on the CP Every line above the address on the CP 575 should be entered as the business name.
In this situation
You can reach out to our support to apply for an identity status appeal which involves our carrier submitting a request to TCR (The Campaign Registry) to reach out to their providers to get your information updated on their side. An identity status appeal costs $10 and is charged by TCR.
Use the dropdown to select the type for your business.
Select the appropriate option that applies to your business registration type.
Input your business registration number, In case of US, EINmust be a 9 digit number. E.g. 12-
Select the industry you operate in.
Type your business email in this field.
Enter your website URL here.
Select the region/s you do business. Click "Continue" once done.
Business Address Enter the business address that is shown on the CP
Input street address. Ensure the street address you have entered here is linked to your business.
Here you are required to enter the name of the city for the business address you just entered in the previous step. Make sure the city name you enter is exactly the name that appears on your tax listing.
Enter the zip code for your business address.
Click Continue to proceed.
Authorised Representatives
Enter businessemail address of the authorised representative.
Select the country code from the dropdown and enter the phone number.
In this field, you are required to select the job title for the authorised representative.
Click "Continue" to proceed.
Step 2 Brand details
Business Use Case
Check the box to give consent for the registration charges and fees.
Click "Continue" to proceed ahead.
That completes the steps to submitting a standard brand. The next step is the campaign submission. Instructions provided under A2P 10DLC Campaign Approval Best Practices
Here you are required to provide the objective of the promotional campaigns. You can see the examples to use it as a reference. Refer to How To submit a Campaign? for detailed Step by Step Campaign Submission process.
If you want to use these existing Temp