Track External Form Submissions with a Tracking Script

Purpose of This Guide

This guide explains how to install and use the External Tracking Script to record page views and track Luubu and standard HTML form submissions on external websites like WordPress, Shopify, Wix, Webflow, or custom HTML.

Use this setup if you:

Embed a Luubu form on an external website

Use a standard HTML form (not iframe-based)

Want page views and submissions tracked for attribution

Want to trigger workflows when those events occur

⚠️ Iframe-based or widget-based third-party forms are still not supported.

Forms must exist directly in the DOM and use valid HTML elements.

What Is the External Tracking Script?

The tracking script is a small piece of JavaScript unique to your account.

When placed on your external site, it:

Records page views

Tracks compatible form submissions

Captures mapped custom field values

Stores anonymous activity until the visitor becomes known

Sends tracked events to your CRM for reporting and workflow automation

It acts as the bridge that lets you see activity from sites not hosted inside the platform.

Important Behavior Notes

⚠️ No contact or activity log will appear until a form submission occurs.

Here’s how it works:

Page views are tracked anonymously

Anonymous activity is stored in the browser

Once a form is submitted:

A contact is created or updated

All prior activity is linked to that contact

This script doesnot:

Create contacts from iframe-based or widget-based forms

Track interactions like clicks or scrolls

Track session analytics or cross-domain behavior

Capture hidden or disabled form fields (unless explicitly configured)

Why You Need It

Without the tracking script, we cannot:

Record page views on external websites

Attribute leads or conversions to campaigns

Trigger workflows based on external activity

With the tracking script installed:

You can track our forms on external websites

You can measure page performance in the Attribution Report

You can trigger automations for visitors who submit a form

What It Does

Tracks:

Page views

Form submissions

Workflow triggers (based on above events)

Doesn’t track:

Scrolls, clicks, or time-on-page

Session-level analytics

Cross-domain behavior

Before You Start

The site domain must be connected to your account

The form must:

Be a Luubu embed, or

Be a standard HTML with valid input fields

Forms inside iframes, popups, or JS widgets will not be tracked

Step 1: Get Your Tracking Script

In your account:

Go to Settings → External Tracking

Click Copy Script

Your snippet will look like this:

Do not modify your data-tracking-id. It’s unique to your account.

Step 2: Install the Script

Paste the script before the closing </bodytag on your website.

Option A: Add Directly (Recommended)

Example:

Works for:

Custom HTML sites

WordPress

Wix / Squarespace / Webflow

Option B: Install via Google Tag Manager (GTM)

⚠️ Known Issue: GTM may remove the data-tracking-id attribute, breaking initialization.

If you see console errors like

LC Tracking: Missing data-tracking-id attribute,

your GTM setup is stripping the ID.

Temporary Fix / Workaround:

Create a Custom HTML Tag in GTM.

Paste your full tracking code (do not modify it).

Set trigger to All Pages.

Preview the page, open DevTools → Elements tab.

Verify the data-tracking-id attribute is still present in the script tag.

If it’s missing → install the code manually in your site footer.

Step 3: Ensure Your Form Is Compatible

The tracking script supports:

Luubu embedded forms

Standard HTML forms rendered directly in the DOM

Form Requirements

For submissions and field