Your online store checkout is one of the highest-value moments to increase order size and recover sales that would otherwise be lost, two things Checkout Upsells and Abandoned-Checkout Recovery are built to handle automatically.
Checkout upsells let you offer customers relevant add-ons or upgrades right at checkout, before they complete their purchase, for example a protection plan alongside a product, or a larger size or bundle option. Because the offer appears at the point of purchase, it converts far better than a follow-up email, and it's a simple way to raise average order value without any extra manual work from your team.
Abandoned-checkout recovery addresses the opposite problem: shoppers who add items to their cart and start checkout but leave before finishing. When that happens, an automatic recovery email is triggered, reminding the customer what they left behind and giving them a direct link back to their cart to complete the purchase. Because timing matters, these emails go out shortly after the checkout is abandoned, while the purchase is still top of mind.
Together, these tools work quietly in the background of your store, upsells increasing the value of completed orders, and recovery emails reclaiming carts that would have otherwise gone nowhere, without requiring you to build separate campaigns for either.
Configure both from your Ecommerce Store -> Checkout Settings.