LSA - Reserve with Google Integration

This article explains how to connect Reserve with Google to enable appointment bookings directly from Local Services Ads. Once connected, customers can book services from Google Search and Maps, and those appointments automatically appear in your calendar—helping you increase visibility, reduce booking friction, and manage schedules efficiently.

What Is Reserve with Google?

Reserve with Google allows customers to schedule appointments directly from Google Search and Google Maps. When paired with Local Services Ads, it creates a seamless booking experience where high-intent customers can book services without leaving Google.

This integration is designed for service-based businesses that rely on scheduled appointments and want to convert search traffic into confirmed bookings.

Requirements Before Connecting

Before enabling the integration, ensure the following requirements are met:

An active Local Services Ads account

Business category must be Home Services, Legal, or Real Estate

Business location must be within the United States

Business name and address must exactly match Local Services Ads records

At least one active service calendar must be available

Accessing the Integration

The Reserve with Google integration is accessed from the integrations section of your account. It appears alongside other third-party services and indicates whether the connection is available, pending, or active.

Initiating the Connection

Selecting the Reserve with Google option opens the connection flow. This is where the system confirms that a calendar is required before proceeding with the integration.

Selecting a Service Calendar

A calendar must be configured to continue. This calendar determines where bookings from Google will be placed and which services are offered for booking.

During configuration, you’ll select:

A service category

A service type

An estimated service price

Submitting Business Details for Verification

Your business details are displayed for review before submission. These details are sent to Google for verification and must match your Local Services Ads business profile exactly.

Linking Your Google Account

After confirming business information, a new browser tab opens where you link your Local Services Ads account. Only one account should be linked during this process.

Integration Status and Verification

Once submitted, the integration status may appear as:

Pending – Verification in progress (can take up to 48 hours)

Connected – Integration is active

Not Matched – Business details do not align with Google records

If the status shows Not Matched, update your business information and reconnect.

Active Integration View

When verification is complete, the integration shows as connected. At this point, Reserve with Google is fully active and ready to accept bookings.

How Appointments Are Managed

Appointments booked through Google automatically appear in the connected calendar. Availability is synced continuously, ensuring accurate scheduling and preventing double bookings.

Removing the Integration

The integration can be removed at any time from the integrations section. A confirmation prompt appears before deletion.

After removal:

Google booking links are disabled

New appointments stop syncing

Existing calendar data remains unchanged

Frequently Asked Questions

Q: Which business types are supported?

Home Services, Legal, and Real Estate service providers.

Q: Is this integration available outside the United States?

No. Reserve with Google is currently supported on