Merge Fields & Custom Variables

Merge Fields Guide for Personalized Messages and Documents

Merge fields let you personalize messages and documents by inserting saved details automatically, such as a contact’s name, an assigned user’s email, appointment times, or invoice totals. When a message sends or a document generates, each merge field is replaced with the matching value for that specific recipient or record. This helps keep communication consistent and accurate across emails, text messages, invoices, campaigns, and automated workflows.

Note on “Raw” Phone Format: Phone fields shown in raw format remove spaces, parentheses, and dashes. Raw format is especially helpful when using phone numbers in links, tracking parameters, or international formats.

Contact Merge Fields

These fields pull information saved on the contact record. They’re commonly used for greetings, confirmations, and personalized follow-ups.

NameMerge FieldExample
Full name{{contact.name}}Jane Smith
First name{{contact.firstname}}Jane
Last name{{contact.lastname}}Smith
Email{{contact.email}}[email protected]
Phone{{contact.phone}}(515) 555-2345
Phone (raw format){{contact.phoneraw}}+15155552345
Company name{{contact.companyname}}Smith Plumbing
Full address{{contact.fulladdress}}1234 W. Main St, Chicago, IL 60657
Address line 1{{contact.address1}}1234 W. Main St
City{{contact.city}}Chicago
State/Region{{contact.state}}Illinois
Postal code{{contact.postalcode}}60657
Time zone{{contact.timezone}}GMT-06:00 America/Chicago
Date of birth{{contact.dateofbirth}}Jan 3, 1980
Source{{contact.source}}Referral
Website{{contact.website}}www.example.com
Contact ID{{contact.id}}FZDn5mYlkZuCCQe5Bep8

User Merge Fields

These fields pull information about the assigned user (or sender) tied to the activity, conversation, or appointment.

NameMerge FieldExample
Full name{{user.name}}John Doe
First name{{user.firstname}}John
Last name{{user.lastname}}Doe
Email{{user.email}}[email protected]
Phone{{user.phone}}(333) 555-9876
Phone (raw format){{user.phoneraw}}+13335559876
Email signature{{user.emailsignature}}John [email protected](333) 555-9876
Booking link{{user.calendarlink}}https://booking.example.com/schedule/john-doe
Appointment user phone (raw){{appointment.user.phoneraw}}+13335559876
External calling number{{user.callproviderphonenumber}}(234) 555-9876
External calling number (raw){{user.callproviderphonenumberraw}}+12345559876

Important: Some accounts may display different field names for “external calling number” depending on configuration. Use the merge field picker in your editor to insert the exact field name available in your account.

Appointment Merge Fields

These fields pull details from an appointment record and are commonly used in confirmations, reminders, and reschedule messages.

NameMerge FieldExample
Title{{appointment.title}}Appointment with Bob
Start date/time{{appointment.starttime}}Wed, Nov 5, 2025 3:30 PM
Start date only{{appointment.onlystartdate}}Nov 5, 2025
Start time only{{appointment.onlystarttime}}3:30 PM
End date/time{{appointment.endtime}}Wed, Nov 5, 2025 4:00 PM
End date only{{appointment.onlyenddate}}Nov 5, 2025
End time only{{

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