How to setup Google ad conversion action

Google AdWords has a feature called conversion action. This allows you to track the success of your ads and optimise them accordingly. It’s an essential tool for advertisers who want to maximise their return on investment (ROI).

A conversion can be a specific customer action you've defined as valuable to your business, such as an online purchase or phone call. Conversion tracking shows you what happens after a customer interacts with your ads -whether they purchased a product, signed up for your newsletter, and called your business.

In this article, we will show you how to set up conversion tracking in Google AdWords action in workflows so that you can start optimising your campaigns.

Note before getting started

How to set up the Google Ad Conversion Action

Step 1:Head into your Google Adwords account and click on theGoalssection and clickonConversions -Summary.

Click the "Create Conversion Action"

OR

Click on the 'Create' button on top left and select 'Conversion action' to land on the same page as above to create a new conversion action.

To start tracking conversions, we need to choose the Conversions offline option.

Click on Add data sourceto add an offline data source and select 'Skip this step and set up a data source later' :

Step 2: Select theConversion Goal

This step is to define, "What do you want to measure?" Select Converted lead:

Post selection of the conversion category, you need to add an event to the category:

Select "Offline data sources":

Step 3: Define theConversion settings

Click on 'Conversion source' settings to define the details.

This section shows the action optimisation which shows the 'Conversion Goal' selected in the earlier steps. Let the radio button be 'Primary action used for bidding optimisation' as the selected choice:

Step 4:Give this Conversion a name

Please type in the name of your conversion. In this example, we are calling it "Conversion Test".

Note:

Step 5:Select the value for your conversion

Select from: same, different, or don't use a value... More info

Select the count, we recommend always choosing option "Every".

Step 6:Setup the conversion window and attribution model

Set the click-through conversion window to "90 days"

Set the Engaged-view conversion window to google recommended, '3 days'

Next, set the Attribution model as "Last Click" or "Data Driven" (recommended).

Click on "Done"and the conversion settings are defined and saved.

Step 7:Click onSave and continue

Click on Finish to conclude the conversion creation process.

Step 8:Now let's create the Workflow in the System

Workflow can be created for Form Submission, Order Purchases, Number Pool Calling, Survey Submission, and Chat Widget.

Form Submission/Order Purchases/Survey Submission

Number Pool Calling

Chat Widget

Please Note:

Form Submission/Order Purchases/Survey Submission

Create the Workflow

Select the trigger Form Submission, Order Form Submission,orSurvey Submission

Once the trigger is selected, add the filters with which the Form/ Order Form/ Survey and save the trigger details

Click on the plus icon action and select the "Add to Google Ads" event and select the conversion action from the dropdown which was created on Google.

Define the Currencyand Conversion Valuefor the conversion.

Please click "Save" and "