How to Set Up an E-Commerce Online Store

What is an Online Store?

An online store is a virtual platform that allows businesses to sell products or services to customers globally. It enables customers to browse, select, and purchase items from the comfort of their own homes using a computer or mobile device.

Importance of an Online Store

Global Reach: Reach customers worldwide, expanding your market beyond geographical limitations.

Convenience: Customers can shop anytime, anywhere, increasing accessibility and convenience.

Reduced Overheads: Eliminate costs associated with physical storefronts and gain flexibility in operations.

Automated Transactions: Streamline the sales process with automated payment processing and order management.

Setting Up Your e-Commerce Store

Let's walk through the steps of setting up and using your own e-commerce Online Store.

Create and configure products to display in the Online store

Businesses will be able to create and configure store products under Payments -Products. This will allow configuring Product names, and descriptions, attaching product images and videos, defining the pricing, and configuring variants, if any.

Business users will be able to make use of the toggle at the top while creating a product to define the products that are to be displayed in the online store.

Additionally, businesses will now be able to have 3 core functionalities required for presenting products/services in their online store

Enable rich text description Businesses will be able to provide a rich text description for the products they are offering, including formatting, alignment, Bold, and Italics for emphasis on a few aspects, bulleted lists, or table elements. This description for the product will auto-populate on the Product details page

Attach multiple images/videos for products Displaying appropriate images and videos for products is a crucial part of your e-commerce store. Businesses will be able to attach multiple images and videos to products

Create variants for products Businesses will now be able to add variants like Size/Color/Material etc. for the products they configure. This will allow selling different variant options for the same product along with their customized prices

Activating and Editing your online store on your website

An online store can be added both to an existing website as well as to a new website being created from scratch

Businesses will have the option to activate an online store by clicking on the +icon to add elements inside the website builder

When an online store is added to a website, 5 pages are added by default to the website which will form the building blocks for your store. Businesses will be able to add any other kind of elements around the store elements that will help them in giving an overall customized experience to their customers that suits their brand needs

Products list page This will contain the element to showcase all your products or services to your customers.

Product details page This will allow the presentation of rich text product descriptions that contain useful information beneficial