How to create a multiple ad group Google search ad campaign

Ad Manager allows you to run the ad campaigns on Google. Your Google Ads campaign is entirely in your control: design your ad content, choose your daily budget and set a specific target audience with geography and languages.

Overview

This guide walks you through creating a Google Search Ad campaign with Multiple Ad Group functionality. It outlines how to:

Structure your campaigns using up to 10 ad groups.

Add up to 3 ads per ad group for A/B testing.

Configure campaign-level, ad group-level, and ad-level settings independently.

Monitor performance across all levels.

This makes campaign creation more modular, testable, and scalable, bringing you closer to a native Google Ads experience.

Prerequisite for Ad Manager

Step 1 | Create Campaign

On the Ad Manager home screen, click on the 'Create Campaign'button and from the following screen select the platform to publish your ad campaign, i.e. Google.

On click of 'Next' you can select to either start from scratch or use the Ad Manager templates to create a Google ad campaign.

Click 'Next' to start defining your ad campaign.

Step 2 | Ad Campaign Configuration

Ad content creation is now part of a three-level structure:

Campaign Level

Ad Group Level (New)

Ad Level

Each level has its own configuration process:

A.Campaign Level Setup

Define the campaign name.

Choose the bid strategy (e.g., Maximise Clicks).

Bid Strategy Maximise Clicks

Maximum CPC bid limit is an advanced option for people who want more control over their Maximise Clicks bid strategy. A bid limit lets you control the maximum amount you'll pay for each click.

Optional toggle to set a max cost-per-click (CPC) limit to control spend.

Note: This bid strategy is by default added for website traffic search campaigns, once Lead objective campaigns are introduced, other bid strategies will be included along with it.

Set a daily budget:

The campaign manager can setup a daily budget for the campaign, this will work as subscription and is charged from the card associated with the connected Google Ad account. The budget will show each day spend division along with the start and end date. The budget amount can be increased or decreased by editing a campaign.

Configure audience controls:

The Audience control section has two parts which are mandatory fields and are required to publish the ad campaign.

A:Geographic Location Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state.

The geographical location can be defined at both location or radius level by selecting the radio button and search select the desired country, city, place name, address or coordinates.

Note:

The option to Include/Exclude a selected geographic location by Radius is not supported by Google.

When defining the geographic location by radius, the radius around the specified address can be modified to be included as the audience reach.

B: LanguageEnter any language spoken by the users you want to target. Multiple languages can be searched and selected for a campaign.

Coming Soon:The optional setting to add retargetingby using an existing or creating a custom audience with contact list or website visitor as the source will be available soon.

C:Gender and Age Targeting

Users can now select gender (Male, Female, Unknown) and age ranges (18–24 to 65and Unknown) for precise audience targeting.Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender.

Ellipses menu options at Campaign Level:

Changes that can be made from campaign listing page:

Delete campaign

Clone campaign

Edit campaign settings

Upload to template library

Ellipses option in the campaign builder flow at the campaign level:

Create Ad G