In this article, we will discuss in detail the steps to create a Meta Ad for Sales objective with conversion locations as Messaging Appsand Website.
Introduction
Frequently Asked Questions
With the Sales Objective, businesses can run highly optimised ads using the following conversion locations:
Website Conversions – Use Meta Pixel to track and optimise actions such as purchases and sign-ups on your website.
Messaging Apps – Drive direct customer interactions via Facebook Messenger, Instagram Direct and WhatsApp messages to increase engagement and conversions.
How to set up a Sales Objective Campaign
Step 1: Access Ad Manager
Go to sub-account Marketing Ad Manager provided your onboarding is completed.
Click on Create Campaign to start a new campaign.
Select Facebook Campaign and Start from scratch.
Step 2: Choose the Facebook page and Instagram account
Select the Facebook page you want your ad to associate with and reflect your business.
Either select an Instagram account that's connected to the selected FB page or use the Facebook page itself to showcase your ad on Instagram. Details on how to connect an Instagram account with the FB page and other important info is listed in the following help article.
Step 3: Choose the Ad Objective
Select Sales as the objective.
Step 4: Select a Conversion Location
Choose Website if you want to track purchases, sign-ups, or other key actions on your site.
Choose Messaging Apps (Facebook Messenger, Instagram Direct or WhatsApp) to encourage direct interactions with potential customers.
Step 5: Set Up Conversion Tracking
For Website Conversions:
Ensure your Meta Pixel is correctly installed on your website.
Select a conversion event (Purchase, Add to Cart, Lead, etc.).
For Messaging Apps:
Choose between Facebook Messenger, Instagram Direct or WhatsApp as your destination.
Set up automated responses to guide users toward completing a conversion.
Step 6: Create Your Ad
Select an ad format (SingleImage/Video or Carousel).
Upload your creative assets and write compelling ad copy.
Add a strong Call-to-Action (CTA) (e.g., Shop Now, Get Offer, Sign Up).
Step 7: Set Your Budget
Choose between a Daily Budget (spend a fixed amount per day) or Lifetime Budget (spend a total amount over the campaign duration).
Ensure the budget aligns with your campaign goals.
Step 8: Define Your Audience
Custom Audiences – Retarget people who have previously interacted with your business.
Lookalike Audiences – Reach new users similar to your existing customers.
Interest-Based Targeting – Define your ideal customer based on demographics, behaviors, and interests.
Step 9: Review & Launch
Review all your campaign settings, including geographic locations, audience, budget, and creatives.
Once everything looks good, click Publish to launch your campaign.
Step 10: Monitor Campaign Performance
Use Meta Pixel for website conversions and review your campaign's performance under Ad Manager Statistics.
Adjust your budget, creatives, or audience based on the results to optimize the campaign for better performa