Marketing Category

Google Forms - Actions and Triggers in Workflows

Google Forms Actions and Triggers in Workflows

Automatically capture Google Form responses and trigger powerful follow-ups insideWorkflows.

With native Google Forms triggers and actions, you can sync leads, trigger CRM automations, and build conditional logic without Zapier, Pabbly, or manual imports.

What is the Google Forms Integration in Workflows?

The Google Forms integration enables seamless automation between Google Forms andWorkflows.

It allows you to trigger workflows when a new form response is submitted and to search for forms or past responses directly inside your automations.

This integration is ideal for:

Lead capture and inbound inquiries

Client onboarding forms

Feedback, surveys, and NPS collection

Conditional workflows based on historical responses

Why It Matters

Without native support, users rely on third-party tools or manual CSV imports. With this integration, you can:

Instantly trigger workflows on new form submissions

Map form responses directly to CRM fields

Build logic based on whether a response already exists

Reduce dependency on external automation platforms

Triggers (Google Forms → Workflows) (Coming Soon)

These Google Forms events can initiate workflows:

Available Triggers

New Response (Instant)

Fires when a new response is submitted to a selected Google Form.

Behavior

Polling every 5 minutes

Each response triggers the workflow only once

Trigger Outputs

Form metadata (Form ID, Form Name)

Individual question responses

Respondent information

Submission timestamp

Actions (Workflows → Google Forms)

These actions allow workflows to search for forms and responses:

Find Form

Search for a Google Form using:

Form Name (dropdown list)

Form ID (dynamic input supported)

Behavior

Dropdown shows accessible forms

Form ID can be dynamically mapped

Includes Found and Not Found branches

Find Response by ID

Searches for a single response using:

Form ID

Response ID

Behavior

Always returns one response

No limit field required

Includes Found and Not Found branches

Find Responses by Form Name

Searches for responses in a specific form.

Inputs

Form Name (dropdown)

Optional dynamic Form ID override

Behavior

Returns all matching responses

No upper limit on returned results

Includes Found and Not Found branches for conditional workflows

Recommendation

If your form is high-volume and large amount of responses, add next page token to view the next set of responses.

Getting Started with Google Forms

Step 1: Search in Workflows

In the Automations Builder, click Add Trigger or Add Action and search for Google Forms.

Step 2: Connect Your Google Account

If not already connected, click Connect Now and authorize access using Google OAuth.

Step 3: Configure Trigger or Action

Select the form

Test to fetch sample responses

Map response fields to CRM, messaging, or logic steps

How do Google Forms Triggers Work?

Google Forms triggers are designed to be near real-time and reliable.

Select New Response trigger.

Choose the Google Form.

Test trigger to fetch a sample response.

Use response fields (name, email, phone, answers) in workflow actions.

Common Use Cases

Use Case 1: Lead Capture & CRM Sync

Goal: Automatically create and follow up with new leads.

Workflow Setup

Trigger: New Response (“Lead Capture Form”)

Actions:

Create or update contact in CRM

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