In this article
Opt-ins Example: QR Scans Example: Sales – Orders Example: Sales – Rate Example: Sales – Quantity Example:This guide explains the meaning of each metric you’ll see when viewing your Funnel, Website, QR Codes and Webinar Analytics.
Use these definitions to understand your performance, improve engagement, and optimize conversions.
Opt-ins
Tracks users who express interest in your offer.
| Type | Description |
|---|---|
| All | Number of users who opted in for the product, bought the product, submitted a form/survey, or booked an appointment through a calendar. |
| Rate | “All Opt-ins” divided by Unique Page Views. (Opt-ins ÷ Unique Page Views × 100) |
Example:
50 opt-ins from 200 unique page views → Rate = 25%
QR Scans
Measures QR code engagement from your funnel or landing pages.
| Type | Description |
|---|---|
| QR Scans | Total number of QR scans. |
| Unique QR Scans | Unique visitors who scanned the QR codes. |
Example:
If 3 people each scan the same code twice → QR Scans = 6, Unique QR Scans =
Sales – Orders
Counts how many times purchases occurred in your funnel.
| Level | Description |
|---|---|
| Funnel Step Level | Number of sale orders that happened — how many orders were placed (does not include product count or quantities). |
| Individual Product Level | Number of times a specific product has been purchased. |
| Bump Product | Number of times the bump product was purchased. |
Example:
30 total orders placed in a step; 18 included Product A, and 5 included a bump offer →
Funnel Step Level = 30, Individual Product Level = 18, Bump Product =
Note:
Bump product data classification began on April 27, 2023, 12:00 PM GMT.
Before that date, bump purchases appeared under individual product-level stats.
Sales – Rate
Shows conversion from page views to purchases.
| Level | Description |
|---|---|
| Funnel Step Level | Number of timesanyproduct is purchased divided by Unique Page Views. |
| Individual Product Level | Number of times a specific product is purchased divided by Unique Page Views. |
| Bump Product | Number of times the bump product is purchased divided by total orders placed for the step. |
Example:
20 bump purchases out of 100 total orders → Rate = 20%
Note:
Bump product rate classification also began on April 27, 2023, 12:00 PM GMT.
Before this, bump stats were counted under individual product-level data.
Sales – Quantity
Shows total items sold.
| Level | Description |
|---|---|
| Funnel Step Level | Total quantity of all products purchased in this funnel step. |
| Product Level | Total quantity of the specific product in that funnel step. |
Example:
10 orders with 3 items each → Quantity = 30
Sales – Amount
Tracks total sales revenue generated.
| Level | Description |
|---|---|
| Funnel Step Level | Total value of all products purchased in that funnel step. |
| Product Level | Total sale value of a specific product in that funnel step. |
Example:
Product A sold 10 times for $50 each → Amount = $500
Average Cart Value
Shows the average revenue per order.
| Level | Description |
|---|---|
| Funnel Step Level | Total Amount ÷ Total Orders. |
| Product Level | Not applicable. |
Example:
$1000 in total sales from 20 orders → Average Cart Value = $50
Average Time on Site
Tracks the average amount of time users spend on your site during the selected date range.
| Type | Description |
|---|---|
| All | The average amount of time users spend on the site over the selected period (daily, weekly, or custom range). |
Calcul