Create a new Google Search Ad Campaign

Ad Manager allows you to run the ad campaigns on Google. Your Google Ads campaign is entirely in your control: design your ad content, choose your daily budget and set a specific target audience with geography and languages.

Step 1 | Create Campaign

On the Ad Manager home screen, click on the 'Create Campaign'button and from the following screen select the platform to publish your ad campaign, i.e. Google.

On click of 'Next' you can select to either start from scratch or use the Ad Manager templates to create a Google ad campaign.

Click 'Next' to start defining your ad campaign.

Step 2 | Ad Content

In this step, we have 3 ads inside an ad group within a campaign along with a section to add both positive and negative keywords.

First, edit the content for each ad in your campaign. Each ad can have different headlines and descriptions and Google will optimise which ad it displays to users, based on engagement:

Specify the URL that your ad will link to, manually enter the website URL.

The Display Path fields under the Website URL section refers to the 'Path' fields that are part of your final URL. It is an optional field used to create a clean, user-friendly URL path on the ad. We support two segments (up to 15 characters each).

Enter your ad's headline:

Your ad's headline can be split into three parts, each separated by a "|" character. Under Headline 1, enter the first part of your headline.

If your full headline is more than 30 characters, you can add up to 30 more characters under the Headline 2 and Headline 3 options.

Use the "Add New Headline" button to dynamically add up to 15 headlines (30 char limit each), defaults and mandatory: 3 headlines.

Enter your ad's description:

Under Description 1, enter a description for your ad. If your description exceeds 90 characters, you can enter an additional 90 characters under Description Use the "Add New Description" button to dynamically add up to 15 headlines (30 char limit each), defaults and mandatory: 3 headlines.

Similarly, you can do the same with your Ad 2 and Ad 3 which are optional but a good addition for google to optimise your campaign better. They are collapsed at start but can be expanded to key in the information and the same will be reflected in the preview section too.

Add keywords

After editing your ads, manage your search ad keywords from the Keywords section. There are 2 sub-sections to the Keywords section namely, Positive Keywordsand a button which turns into a section to enter 'Negative Keywords':

Under Keywords, enter any relevant words or phrases that will match what users might search for on Google to connect with your business:

For each keyword, enter a word or phrase, after entering the phrase or word in the Keyword section, click enter to save that keyword or press 'Add' after selection of the keyword match type.

Each keyword now has a match type dropdown:

Broad ()

Phrase (default:)

Exact ()

Applies to positive and negative keywords (limit: 40 each, 80 characters/keyword)

Add another phrase or word in the keyword box to create additional keywords, or click on the cross icon on the selected keyword to delete it.

Click on the 'Add Negative Keywords' button to optionally add negative keywords.

Under Negative keywords, you can optionally add words or phrases that you do not want matched with your ad. Anyone who searches on Google with one of these negative keywords will not see your ad.

For each negative keyword, enter a word or phrase, then click Enter or 'Add' button for that keyword to be selected as a negative keyword.

Add another phrase or word in the keyword box to create additional keywords, or click on the cross icon on the selected keyword to delete it.

Step 3 | Budget and Audience

In step 3, there is the option to setup the daily budget, geography and other optional se