Overview
The coupon creation flow now includes the ability to define how long a coupon should be applied to a subscription product. Businesses can specify a fixed duration for discounts on subscriptions, allowing for greater flexibility in promotional offers.
Process
Creating or Editing a Coupon
Navigate to Coupons Create Coupon or Coupons Edit Coupon.
In the discount settings, locate the checkbox labeled: “Also apply to recurring/future payments based on a duration or forever, if applicable.”
When checked, select from the following options:
Forever: The discount applies to all recurring payments.
Multiple Months: The discount applies for a specified number of months. If selected, an input field appears to enter the duration in months.
Applying Coupons to Subscription Products
If a coupon is applied to a one-time product, the duration setting does not impact the discount logic—it applies only once.
If applied to a subscription product, the discount follows the selected duration:
Once: The discount applies to the first payment only.
Forever: The discount applies to all recurring payments.
Multiple Months: The discount applies for the defined number of months and then stops.
Viewing Applied Coupons
The selected duration is reflected in the Coupon Details and Management Views.
On the Subscription Details Page and Order Details Page, the discount appears next to the payment details with phrases like: “10% off for first 4 months”, “$10 off for 1st month”, “10% off for all payments” OR “$10 off on 1st payment”
Examples
Monthly subscription product running for 10 months Purchased with a coupon applied that has "Multiple Months" selected with "4" as the input, would apply the coupon for 4 months beginning from the date of application of coupon whether the subscription starts directly in active status or first in trialing & then active status.
Annual subscription product running for 3 years
Purchased with a coupon applied that has "Forever" selected, coupon would apply for the life of the subscription
Purchased with a coupon applied that has "Multiple Months" selected with 4 as the input, the coupon will not apply to the annual renewal after 12 months because it can only be applied for payments coming up in the next 4 months
Weekly subscription product running for 6 months Purchased with a coupon applied hat has "Multiple Months" selected with "2" as the input, would apply the coupon for 2 months beginning from the date of application of coupon whether the subscription starts directly in active status or first in trialing & then active status. So coupon would apply every week, approx. 8 times, i.e. for the 2 months after subscription product is purchased.
Samples
Additional Points
The feature ensures that subscription frequency (daily, weekly, monthly, quarterly, annually) does not affect how many payments receive the discount—only the defined duration applies.
For a scheduled subscription, coupon applies from the start date of the subscription (active or trial) i.e. the scheduled date used as input when creating the subscription.
Existing coupons maintain their original behavior:
If the checkbox was previously checked, the default duration is Forever.
If unchecked, the default duration is Once.